By Dan Kieran, co-founder and CEO of Unbound
Publishing is being changed radically through technology.  In the past the publisher was the gatekeeper, acting as an intermediary between authors and their readers.  Technology is now allowing authors and content creators to go direct to the readers themselves, without the intermediary function.
This is how I see the publishing industry changing in the near future and the opportunities this will provide:
Smaller publishers will increasingly provide award-winning books
While large publishing groups continue to use their old approach, they’ll continue to overlook potentially game-changing and …

Earlier this summer I did a live twitter Q&A session on how to create engaging content with Sage. If you missed it, here are some of the tips I shared.

What is the most important thing you should know before creating content?

Ask yourself some quick questions. WHO is it aimed at? WHAT do you want them to do after seeing your content? HOW will you get them to act?

What benefits will you get from creating content?

Without fresh content any website is static: consumers today expect sites to have new and current …

Are writing skills and academic skills a packaged deal? Of course, they do correlate with each other, but sometimes even the most amazing researchers do not always write well. In particular, ESL academics are challenged when it comes to publishing and in getting their work well edited. Hiring an English editing service is the key to overcoming inadequate writing skills. The number of English editing services has increased drastically over the past decade, and with this increase, there is also a rise in confusion over what to expect from English …

Don’t start writing a business book until you have a valid business case for doing so – that’s according to Sue Richardson of SRA Books.
Sue suggests that your publishing strategy should begin with understanding which book you should write. You can then move on to look at the right way to publish it and finally how to reach the right readers.  

Decide what you want to achieve

The first step to achieving your objectives is to be clear about what they are. For instance:

To increase visibility for the company brand
To raise …

Could your business benefit from publishing a book? After all, at the heart of every business lies a rich seam of stories, expertise and knowledge just waiting to be revealed and turned into profits.
Sue Richardson of SRA Books has worked with many business authors and in her experience the most successful have been those who have been very clear from the start about their objectives for publishing.
Richardson sums up these objectives as ‘the five pearls of publishing’:

 Purpose (passion)
Profit
Presence
Profile
PR

Purpose (passion)
Most business owners are pretty passionate about what they do and passion …

If you’ve written a business book there are many ways to publish it; looking for a traditional publisher, working with an independent or going it alone. According to Sue Richardson of SRA Books in order to decide on the best publishing route, you first need to understand what you want to achieve. For example, if you want to sell copies at the back of the room, it can be expensive to buy them from a traditional publisher. On the other hand if it’s vital that your book appears in airport …

Many business owners now recognise what a powerful tool a book can be to help them build credibility for their brand and raise the profile and visibility of their business.
However, according to Sue Richardson of independent publishers SRA Books, there are five classic mistakes that authors make when publishing that can seriously damage their business:

Not having a clear publishing strategy

Make sure you have a clear business case for a book.  Ask yourself:

What do we want to achieve by writing and publishing this book?

How will this book change our business?

Who is …

Do you write? Come and join me in Hastings tomorrow night, on the 3rd of November,  and find out how to move your writing on to the next level, whether you want to finish something short, get a publishing deal, or earn your living from writing. 
Antonia Chitty is a writer and author of 20 non fiction books including How to Earn a Living as a Business Writer and Making Money Online (both Hale Books) and Blogging: the Essential Guide. She combines writing for a living with studying for a MA …

Do you write? Come and join me in Hastings next month, on the 3rd of November,  and find out how to move your writing on to the next level, whether you want to finish something short, get a publishing deal, or earn your living from writing. 
Antonia Chitty is a writer and author of 20 non fiction books including How to Earn a Living as a Business Writer and Making Money Online (both Hale Books) and Blogging: the Essential Guide. She combines writing for a living with studying for a MA …

With the power of self publishing at our fingertips it has never been easier to write and publish a book. But selling thousands of books is not easy. But it can be done! It comes down to a heady mix of investing your time and energy in crafting a fantastic book and then marketing it with gusto long before the ink has dried on your final page.
Here are some tried and tested tips based on my own experience of writing three Amazon number one bestsellers and securing a publishing deal …