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Mumpreneur profile: Danusia of School for Mothers

7 March 2019 No Comment

Your Name and Age:

Danusia Malina-Derben

Tell us about your family

We are a happy family living by the coast a couple minutes from the sea. I’m mum of ten children but right now five live at home (6 year old triplets and two teen daughters).

What did you do before coming up with your business idea and how was it making the transition?

First, I was a business school academic, an Organisational Behaviour specialist and some years into my career I decided to build my own consultancy. Eventually I left academia to concentrate on leadership development at C-suite and Board level. It was brave (or daft depending on your perspective) as I was a tenured career academic and those posts are like gold dust.

After having my triplets 6 years ago I wanted a hub for ambitious women with children who have big wishes for themselves, and the world. It’s assumed our primary identity is our children (for many that fits perfectly) yet for those of us who love our kids AND dearly want to fulfil ourselves beyond them, a lot of space and energy is wasted on the have-it-all debate. There are bajillions of women globally creating big success on their own terms while raising happy and healthy families, yet we hardly hear about them so I set my mind to change that. School for Mothers was born.

When did you launch?

We launched in September 2018. We spent a year prior to this beta testing with global groups of multi generational mothers.

How did you get started?

Creating a community of ambitious mothers so we launched our School for Mothers Facebook Group . We exchange ideas, offer support and encourage each mother. There’s no cookie cutter ways, lifestyles or formulas in SFM – one of the wonderful parts of the group is our diversity in terms of ethnicity, age, religion, sexuality etc.The School for Mothers Podcast features mothers all following their own path to fulfilling themselves.  Episodes are down to earth, inspirational and a breath of fresh air.

What’s your favourite thing about running your own business

Freedom to design the business model, business hours and deliverables.

What’s the thing you least enjoy about running your own business

Cash flow; it’s the single most cited achilles heel for company owners.

What has worked well about your business?

School for Mothers is at the forefront of flipping the script on the Motherhood Challenge in companies in new ways. Our consulting, innovative accelerator programmes and bespoke implementations bring effective solutions for businesses and mothers where traditional interventions fail.

What’s been your biggest business mistake?  How did you deal with it?

I spent years not mentioning that I had children at all because to be seen as a mother was to be disadvantaged. It’s often the thing we are trying to downplay that’s our biggest strength.

If you have a flexible working business opportunity, please explain briefly what you offer and how people find out more.

We’re currently hiring an adhoc flexible assistant to support School for Mothers. If you’ve strong writing skills and an understanding of digital marketing please be in touch at hello@schoolformothers.com for more details.

Your website link.

www.schoolformothers.com

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