How Modern Mobile Marketing can Engage and Persuade Customers to Buy

Almost half of the world’s population owns a smartphone in 2020, totalling to 3.5 billion people. Including those who have an essential feature mobile phone, the total number of phone users amounts to 4.78 billion, to learn more, check this article about facebook ads for roofers: 101

Mobiles are a mini-computer, the modern swiss-army knife of the present, from taking and editing videos, scanning barcodes, checking bank statements, keeping in touch with friends and so forth. There isn’t much you can’t do with a modern mobile phone. 

Because of this, people carry them on their person most of the time, incessantly checking their screens for notifications, updates, emails and so on. 

Mobile combines an irresistible blend of entertainment, social media, it organises one’s life, and it’s incredibly influential in multiple ways. Suppose you can adjust your marketing methods to get in front of your customers on their phone screens. You may have a good shot at persuading new customers to buy from your company. 

For a few ideas on how you can begin marketing to mobiles, below are a few suggestions taken from

Utilise Text Message Marketing

Provide customers or newbies the option to subscribe for text notifications from your business. You need an omnichannel engagement platform that provides an excellent opportunity for you to get in touch with your customers over text and other media. 

To pique your customers’ interest via text, quickly alert them of something that shall be of significant interest to them. Like a big sale that’s happening online, with a link. Or a generous discount code, to inspire your customer to shop with you. 

If you’re looking for Text Marketing, then you should take a look at FireText’s website, a company that has mastered the art of creating effective text marketing messages. Ensuring your business shall entice and persuade new customers to click on your business page or take up a new offer.

Create A Mobile Application

While a mobile-optimised website is crucial, other distractions on Google may sometimes prevent customers from reaching your site. However, with an easy to download app, your business becomes instantly accessible with the click of a button. Other reasons mobile apps are beneficial for your business are;

  • They are a cost-effective marketing method, notifications, and offers are more likely to be well-received by those browsing the app.
  • An app improves the customer buying journey, enabling a user friendly, easy to use online experience in the palm of their hands.
  • If you’ve noticed your competitors haven’t made use of an app, be the first, and gain an edge above business rivals.
  • The convenience of a company app allows businesses to achieve additional sales through repeat orders online.
  • On-app support is handy for customers that need assistance.

Tailor Mobile Marketing Campaigns

A personalised campaign via mobile is an effective way to engage new and existing customers. The content you communicate through your campaign should be eye-catching, but concise, and comment on something relating to the customer. You can tailor your campaign to include their name, date of birth, or take note of relevant news that’s within their local area.¬†Find the best seo agency near you on this site.

After all, 80% of shoppers are more likely to buy from businesses that tailor their offers to the customer. 

Not every small business has jumped on the mobile marketing bandwagon yet. If this is you, it’s time to adapt your marketing methods to attract the people of the present.

Picture by Yura Fresh from Unsplash – CC0 Licence

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