PR can be a powerful way to raise your profile, tell your story and get your message out there. Natalie Trice, PR Director at Natalie Trice Consultancy and our publicity guru, shares how you can up your game this September so you make an impact and shine.
Shoes have been polished, lunches packed and your little darlings are back at school, which means you can start to focus on your business again.
PR is something that often gets pushed to the bottom of the to do list, but because it can really help you get out there, I would suggest you don’t do this – in the nicest possible way, of course.
There are some easy, but effective ways, to get back on track in September so that you can make the rest of 2019 absolutely fabulous.
Find Your Media Tribe
You might be clear on who you are talking to day to day, but do you know which publications, blogs or social media platforms your target audience use? PR can really help to build your profile and reach people, but unless you are reaching the right people, you could be wasting your time.
Use this time to become familiar with the magazines, podcasts, newspapers, magazines and websites your tribe use. Think about where you ‘could’ fit on the pages, find contact details and add all of this to your plans.
I love to create a media vision board that shows all the places you want to be seen and I have them on my office walls as a reminder of my PR goals and those of my clients.
Step up your social media
If the summer break has meant you’ve taken your foot off your social media accounts, now’s the time to speed things up!
Twitter can be a fantastic PR tool and the #journorequest hashtag is one way to find potential media opportunities. It is easy to find media outlets and communicate with journalists and influencers – just don’t stalk them.
Again, think about what media your target audience consume and if you know they read Grazia and Harper’s Bazaar, follow those magazines and their writers rather than Farming Today and HR Magazine. If it’s more about business, look at contributors at Entrepreneur and Inc. and see what their writers are looking for.
Plan your content
PR in the digital age means you can be your own media maker. You might want to be in Red, but you don’t need anyone’s permission to be visible.
Start to plan content for your website and think about piggy backing on Halloween, Christmas, and winter health as these are all topical subjects that lend themselves to PR and make sure you blog and share those posts on your social media channels
It’s all about the photos
A picture paints a thousand words, and key for PR. Look at what images you have right now, what is missing and fill the gaps, fast. You need clean, clear product images and bright, fresh, creative headshots (no red eye or white back grounds) and if you can, hire a pro professional to take the photos for you.
Think about some training
September is a great time for a little professional development and there’s no reason why this can’t be around PR. If you don’t have someone to do the job for you, why not think about going to a workshop, taking a course or finding a mentor who can help you to fill the gaps and give you the confidence to go out there and do it yourself. Oh, and my PR School Academy membership is open and might help you take your first steps into the exciting world of PR?