If you’re planning to monetise your knowledge and skills into e-courses and info-products then you may like to offer audio content to your online “tribe.” Here are two surprising reasons why you might like to deliver some of your learning materials as audio files.
Offering audio content as well as videos and reading materials means that you will appeal to several different learning styles. Neil Fleming’s VARK model suggests that people learn in four different ways; visual, auditory, read/write learning and kinaesthetic or physical learning, (using your body, hands and sense of touch.) Each student may have a different, preferred style of learning. There are a number of different theories and models related to learning styles, of which the VARK model is only one. However, using multiple learning styles in the way that you deliver your lessons can make your content more accessible to more people.
If you want your students to be writing things down while you deliver your content you may be considering recording an audio download instead of making a video. Video could actually be distracting if your student is writing while listening. Also, if you plan to offer guided meditations in which you suggest visualisation, then again, an audio file will be less distracting than focussing on a video. As a hypnotherapist I liked to offer programs delivered as audio, because I would suggest that the listener closed their eyes during the session.
So, if you’re working on an e-course or product that will be delivered as audio files (perhaps with accompanying PDFs) you may be wondering what is the best way to deliver the audio files to your listeners? I use SoundCloud, an online audio distribution platform where it’s easy to upload and share your sounds. I like using SoundCloud because you can opt to make your recording private, which means it will only be visible (and audible!) to those with the link. You can also embed the sound into your own website, and you can allow the file to be downloadable if you wish. You can also display your talents openly by sharing public sounds and gaining followers on the SoundCloud network. (You may like to follow me on SoundCloud for more tips and tricks for your artistic, holistic life!)
However, if you’re using WordPress you can use an audio-player plug-in as an alternative to SoundCloud. You would then embed audio into a blog post or page with a shortcode. This article suggests The Best 7 Free WordPress Audio Player Plugins.
There is also a built-in audio player in WordPress. If you paste a full link to the audio file into your WordPress content, WordPress will sense that it is audio and automatically make a player for you – just like it does with a YouTube link. You can also insert audio from your media library, in the same way that you would add an image to a blog post or page.
So, those are two free resources for easily adding audio lessons to your e-course. Now I’d like to hear from you. What topic would you like to teach to your followers, by offering audio content? What would be the advantage of offering it as a sound? Leave me a comment below!
Peggy Melmoth is an artist, writer and teacher who runs The School of Special Sauce, for artistic, holistic entrepreneurs. Her new e-course Monetise Your MP3s will take you from techno-phobic to selling your sounds in just six weeks. Visit her website now to grab her free training: Create an Audio Download in 60 Minutes or Less!